Why High-ROAS Campaigns Need Automatic Scaling

Your best-performing campaigns are leaving money on the table. While you're manually checking performance and slowly increasing budgets, competitors are capturing market share. Automated scaling ensures you never miss revenue opportunities.

&"This script increased our client's monthly revenue by 35% by automatically scaling their top-performing campaigns. We went from monthly budget adjustments to daily optimizations." - Sarah Chen, Growth Marketing Manager

What This Script Does

Our Boost High-ROAS Campaigns script automatically identifies campaigns exceeding your target ROAS and increases their budgets to capture more conversions, while respecting maximum budget caps for control.

Key Features:

ROAS-Based Scaling: Only increases budgets for profitable campaigns
Percentage-Based Increases: Gradual, controlled budget growth
Budget Caps: Never exceed your maximum comfort level
7-Day Performance Window: Uses recent data for accurate scaling decisions
Detailed Reporting: See every budget change and performance metric

How It Works

script.jsjavascript

29 lines

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function main() {
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  // Configuration
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  const TARGET_ROAS = 3.0;
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  const BUDGET_INCREASE_PCT = 20; // 20% increase
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  const MAX_BUDGET_CAP = 1000; // €1,000 daily max
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  const campaigns = AdsApp.campaigns()
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    .withCondition('Status = ENABLED')
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    .get();
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  while (campaigns.hasNext()) {
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    const campaign = campaigns.next();
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    const stats = campaign.getStatsFor('LAST_7_DAYS');
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    const cost = stats.getCost();
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    const conversionValue = stats.getConversionValue();
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    const roas = cost > 0 ? conversionValue / cost : 0;
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    if (roas >= TARGET_ROAS) {
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      const currentBudget = campaign.getBudget();
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      const newBudget = Math.min(
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        currentBudget * 1.2, 
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        MAX_BUDGET_CAP
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      );
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      campaign.setBudget(newBudget);
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      Logger.log(`Scaled: ${campaign.getName()}`);
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    }
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  }
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}

Business Impact

1. Revenue Growth

Automatic scaling captures revenue opportunities that manual management misses. Users typically see 20-40% revenue increases within the first month.

2. Competitive Advantage

While competitors manually adjust budgets weekly, you're scaling winners daily. This speed advantage often translates to market share gains.

3. Efficiency at Scale

Managing 50+ campaigns becomes as easy as managing 5. The script handles the complexity while you focus on strategy.

4. Risk Management

Budget caps ensure you never overspend, while ROAS requirements ensure you only scale profitable campaigns.

Perfect For

E-commerce: Scaling profitable product campaigns during peak seasons
Lead Generation: Maximizing high-converting service campaigns
SaaS Companies: Scaling trial signup campaigns with positive LTV
Agencies: Delivering consistent growth across client accounts

Configuration Guide

Setting	Recommended Start	Advanced Users
Target ROAS	3.0x	Adjust based on margins
Budget Increase	20%	10-30% based on risk tolerance
Maximum Budget	€500	Set based on daily comfort level

Get the Script Now

Stop leaving revenue on the table. This free script takes 7 minutes to implement and starts scaling your winners immediately. Join thousands of advertisers who've automated their path to profitable growth.

Automatically Scale High-ROAS Google Ads Campaigns: Free Budget Script