Performance Monitoring

Set up alerts, reports, and automated responses based on campaign performance metrics to stay on top of your Google Ads performance.

35 minutes

Monitoring Fundamentals

Key Metrics to Monitor

Cost per Conversion: Track CPA trends
ROAS: Return on ad spend monitoring
Quality Score: Account health indicators
Impression Share: Competitive positioning

Alert Types

Threshold Alerts: When metrics exceed limits
Anomaly Detection: Unusual performance patterns
Budget Alerts: Spend monitoring
Performance Drops: CVR and CTR declines

Essential Monitoring Scripts

Performance Email Alerts

Get instant email notifications when cost or conversion rate thresholds are breached.

Monitors: Daily spend, CVR drops, high CPA campaigns

Setup Alerts

Daily Stats Export

Export daily performance metrics to Google Sheets for trend analysis and reporting.

Exports: Cost, clicks, conversions, ROAS, Quality Score

Setup Export

Sample Alert Configuration

// Email alert when daily spend exceeds €500
if (dailyCost > 500) {
  MailApp.sendEmail(
    'your@email.com',
    'High Spend Alert',
    `Daily spend: €${dailyCost.toFixed(2)}`
  );
}

// Alert when CVR drops below 2%
if (conversionRate < 0.02 && clicks > 10) {
  Logger.log('Low CVR Alert: ' + (conversionRate * 100).toFixed(2) + '%');
}

This example shows how to monitor spend and conversion rates with automated alerts.

Budget Management Bulk Operations