Documentation>Scheduling & Automation

Beginner Level

Scheduling & Automation

Learn to schedule scripts, set up triggers, and manage automated execution timing for hands-free Google Ads optimization.

20 minutes

Scheduling Fundamentals

Schedule Types

Hourly: Every 1-24 hours
Daily: Same time each day
Weekly: Same day/time each week
Monthly: Same date each month

Best Practices

Schedule during business hours
Avoid weekends for critical changes
Test manually first
Set up email notifications

Recommended Schedules by Script Type

Budget Optimization Scripts

Recommended: Daily at 9:00 AM, Monday-Friday

Gives you time to review changes before peak traffic hours

Performance Monitoring

Recommended: Every 4 hours, 7 days a week

Continuous monitoring helps catch issues quickly

Campaign Pausing Scripts

Recommended: Daily at 10:00 AM, Monday-Thursday

Avoid Fridays to prevent weekend issues going unnoticed

Setting Up Notifications

Step-by-Step Setup:

1. In Google Ads Scripts, select your script
&2. Click "Create schedule" or edit existing schedule
3. Set frequency and time
&4. Enable "Send email when script completes"
&5. Enable "Send email when script fails"
6. Add additional email recipients if needed
7. Save schedule

✅ Success Emails

• Execution summary
• Number of changes made
• Link to detailed logs
• Runtime duration

🚨 Error Alerts

• Error type and message
• Line number of failure
• Suggested solutions
• Contact support link

Sheets Integration Troubleshooting