Imagine every time you receive an email from a potential customer, a contact is automatically created in your CRM, a message is sent to Slack, and an AI agent analyzes the content to assign priority. All without you touching anything.
That's n8n (pronounced "nodemation"): a workflow automation platform that combines the power of code with the simplicity of no-code. And the best part: you can use it for free if you install it on your own server.
In this complete guide, we teach you everything you need to know to master n8n in 2026: from creating your first workflow to building AI agents that make autonomous decisions.
What is n8n and why is it taking over?
n8n is a workflow automation platform founded in 2019 by Jan Oberhauser in Berlin. In October 2025, it closed a Series C round of $180 million at a $2.5 billion valuation.
The impressive numbers
| Metric | Value |
|---|---|
| Valuation | $2.5 billion |
| GitHub Stars | 40,000+ |
| Docker Pulls | 100+ million |
| Integrations | 400+ native |
| Templates | 6,000+ |
| Discord Members | 69,755+ |
Why n8n and not Zapier?
The million-dollar question. Here's the honest comparison:
| Aspect | n8n | Zapier |
|---|---|---|
| Open source | Yes | No |
| Free self-hosting | Yes | No |
| Integrations | 400+ | 8,000+ |
| Native AI | LangChain integrated | Basic |
| Custom code | JavaScript/Python | Limited |
| Price 10k workflows/month | ~$50 | ~$500+ |
When to choose Zapier: Your team has no technical knowledge and needs absolute simplicity.
When to choose n8n: You have some technical knowledge, want total control, or need to save on high-volume workflows.
Typical savings: 80-90% less than Zapier for complex workflows.
n8n's pricing model explained
n8n has a radically different pricing model from its competitors.
Cloud Plans
| Plan | Price | Executions/month | Ideal for |
|---|---|---|---|
| Starter | $26/month | 2,500 | Freelancers, side projects |
| Pro | $65/month | 10,000 | Small businesses |
| Business | $870/month | 40,000 | Medium companies |
| Enterprise | Custom | Unlimited | Large corporations |
Included in ALL plans:
- Unlimited users
- Unlimited workflows
- Unlimited steps per workflow
- All integrations
Self-Hosted: Free and unlimited
Here's the game changer: you can install n8n on your own server completely free.
- Price: $0
- Executions: Unlimited
- Real cost: Just your infrastructure (~$10-30/month on a basic VPS)
Why the billing model matters
n8n charges per EXECUTION:
- 1 execution = 1 complete workflow run
- Doesn't matter if it has 2 or 200 steps
- Doesn't matter how much data it processes
Zapier charges per TASK:
- 1 task = each step that runs
- 5-step workflow = 5 tasks per execution
Practical example: A 10-step workflow that runs 1,000 times:
- n8n: 1,000 executions
- Zapier: 10,000 tasks
That explains the 80-90% savings.
Installation: Cloud vs Self-Hosted
You have two options to start with n8n:
Option 1: n8n Cloud (easier)
- Go to n8n.io
- Click "Get Started Free"
- Sign up with email or Google
- Create your workspace
- Done! You can now create workflows
Advantages: Instant setup, no maintenance. Disadvantages: Execution limits, data on n8n servers.
Option 2: Self-Hosted with Docker (more control)
If you have basic terminal knowledge:
# 1. Create a directory for data
mkdir ~/n8n-data
# 2. Run the container
docker run -it --rm \
--name n8n \
-p 5678:5678 \
-v ~/n8n-data:/home/node/.n8n \
docker.n8n.io/n8nio/n8n
# 3. Open http://localhost:5678 in your browser
Advantages: Free, unlimited, total data control. Disadvantages: Requires maintenance, technical knowledge.
Fundamental n8n concepts
Before creating your first workflow, you need to understand these concepts:
Nodes
Nodes are n8n's building blocks. Each node performs a specific action:
- Application nodes: Connect with services (Gmail, Slack, HubSpot)
- Core nodes: Internal operations (If, Set, Merge, Code)
- Trigger nodes: Start the workflow
n8n has 400+ native nodes and 5,834 community nodes.
Triggers
Triggers are special nodes that start your workflow. There can only be one per workflow.
Trigger types:
- Webhook: Receives data from an external URL
- Schedule: Runs at programmed times (cron)
- App trigger: Reacts to app events (new email, new record)
Credentials
Credentials are the authentications to connect external services.
- Stored encrypted in n8n
- Configured once and reused
- OAuth, API keys, tokens supported
Connections
The lines connecting nodes define the data flow. Data exits one node and enters the next.
Your first workflow: From zero to automated
Let's create a real workflow step by step: Receive a webhook, process data, and send to Slack.
Step 1: Create the workflow
- In the dashboard, click "Create Workflow"
- Give it a name: "My first webhook"
Step 2: Add the trigger (Webhook)
- Click "+" to add a node
- Search for "Webhook"
- Select "Webhook" (trigger)
- Configure:
- HTTP Method: POST
- Path:
/my-webhook
- Copy the Test URL (you'll need it for testing)
Step 3: Process the data (Set node)
- Click "+" after the Webhook
- Search for "Set"
- Add the fields you want to extract:
name={{ $json.name }}email={{ $json.email }}
Step 4: Send to Slack
- Click "+" after Set
- Search for "Slack"
- Configure:
- Credential: Create new Slack OAuth credential
- Resource: Message
- Operation: Send
- Channel: #general (or your preferred)
- Message:
New lead: {{ $json.name }} ({{ $json.email }})
Step 5: Test the workflow
- Click "Test Workflow"
- Send a POST to your Test URL:
curl -X POST https://your-instance.n8n.cloud/webhook-test/my-webhook \
-H "Content-Type: application/json" \
-d '{"name": "John", "email": "john@example.com"}'
- Verify the message arrived in Slack
Step 6: Activate the workflow
- Toggle from "Inactive" to "Active"
- Now use the Production URL (not the test one)
Congratulations! You've created your first automated workflow.
The 10 most useful n8n integrations
From the 400+ available integrations, these are the most popular:
Productivity
- Google Sheets - Read/write spreadsheet data
- Gmail - Send emails, read inbox
- Slack - Messages, notifications, commands
- Notion - Database and page management
CRM and Sales
- HubSpot - Contacts, deals, marketing automation
- Salesforce - Full integration with the leading CRM
- Pipedrive - Sales pipeline management
AI and LLMs
- OpenAI - GPT-4, ChatGPT, embeddings, DALL-E
- Anthropic - Claude for text processing
- Ollama - Local AI models (total privacy)
Databases
- PostgreSQL, MySQL, MongoDB, Supabase, Redis
- Pinecone, Qdrant (vector databases for RAG)
AI Agents in n8n: The next level
This is where n8n radically differentiates from Zapier. With 70+ AI nodes built on LangChain, you can create agents that don't just respond, but take actions.
What is an AI agent?
An AI agent is a program that:
- Receives an instruction in natural language
- Decides which tools to use
- Executes actions autonomously
- Learns from context (memory)
Typical agent architecture
Trigger (Webhook/Chat)
|
AI Agent Node <-> Tools (HTTP, DB, Email)
| |
Memory (Redis) Vector Store (RAG)
|
Output
Key components
1. AI Agent Node The agent's "brain". Uses an LLM (GPT-4, Claude) to decide what to do.
2. Tools Actions the agent can execute:
- HTTP Request (call APIs)
- Database Query (fetch data)
- Send Email (send emails)
- Custom Code (custom logic)
3. Memory Allows the agent to remember previous conversations:
- Buffer Memory (short term)
- Redis/Postgres (long term)
4. Vector Store (RAG) Knowledge base for the agent:
- Pinecone, Qdrant, or Supabase
- Documents indexed as embeddings
- Agent searches relevant info before responding
Example: Support chatbot with RAG
Imagine a chatbot that answers questions about your product using your documentation:
- Trigger: Webhook receives user question
- RAG Search: Searches your vectorized documentation
- AI Agent: GPT-4 generates response using context
- Output: Sends response to user
n8n has 508 RAG templates ready to use.
5 workflows you should automate today
Based on the most popular use cases, here are workflows you can implement immediately:
1. Lead Capture β CRM β Notification
Trigger: Webhook from web form Actions:
- Create contact in HubSpot/Pipedrive
- Send welcome email
- Notify sales team in Slack
Estimated savings: 15 min/lead x 100 leads = 25 hours/month
2. Automated Social Media Posting
Trigger: Schedule (daily at 9am) Actions:
- Read content from Google Sheets
- Generate variations with OpenAI
- Post to Twitter, LinkedIn, Facebook
- Log metrics
Estimated savings: 1 hour/day = 30 hours/month
3. Automatic Data Backup
Trigger: Schedule (nightly) Actions:
- Export CRM data
- Export Google Sheets data
- Compress and upload to S3/Google Drive
- Send confirmation email
Estimated savings: 30 min/day = 15 hours/month
4. Monitoring and Alerts
Trigger: Schedule (every 5 min) Actions:
- Verify your site is online (HTTP Request)
- If fails, send alert to Slack + SMS
- Log incidents in database
Value: Detect outages before your customers report them
5. AI Email Agent
Trigger: New email in Gmail Actions:
- AI classifies the email (support, sales, spam)
- If support: create ticket in system
- If sales: create lead in CRM
- Generate draft response with GPT-4
Estimated savings: 2 min/email x 50 emails = 1.5 hours/day
Common mistakes and how to avoid them
After analyzing hundreds of G2 and Reddit reviews, these are the most frequent issues:
1. Expiring credentials
Problem: OAuth tokens expire and workflow fails silently.
Solution:
- Enable error notifications in n8n
- Use refresh tokens when available
- Review critical workflows weekly
2. Test vs production webhooks
Problem: Workflow works in test but not in production.
Solution:
- Test URL only works when workflow is open
- Production URL only works when workflow is active
- Always activate workflow before using Production URL
3. Payload limits
Problem: Webhooks fail with large files.
Solution:
- Maximum payload: 16MB
- For large files, use presigned URLs (S3, etc.)
4. Difficult debugging
Problem: Finding errors in complex workflows is frustrating.
Solution:
- Use "Execute Node" to test node by node
- Add "Set" nodes to inspect intermediate data
- Enable detailed logging in executions
n8n vs the competition: Final verdict
| Aspect | n8n | Zapier | Make | Power Automate |
|---|---|---|---|---|
| Best for | Technical | Non-technical | Intermediate | Microsoft enterprises |
| Price | Free-$65 | $20-$500+ | $10-$100 | $15/user |
| Self-hosting | Yes | No | No | No |
| Native AI | Excellent | Basic | Medium | With extra |
| Learning curve | Medium-High | Low | Medium | Medium |
My recommendation
Choose n8n if:
- You have basic technical knowledge (or a developer on the team)
- You want to save money on high-volume automation
- You need to integrate AI agents
- You value privacy and data control
- You're willing to invest time in learning
Don't choose n8n if:
- Your team has zero technical knowledge
- You need immediate enterprise support
- You prefer absolute simplicity over flexibility
Resources to keep learning
Official courses
- Level 1 (Beginner): Basic concepts, first workflow
- Level 2 (Intermediate): Complex workflows
- Certification included upon completion
Community
- Discord: 69,755+ members for real-time help
- Forum: community.n8n.io for technical questions
- GitHub: Issues and feature requests
Templates
- 6,000+ workflows ready to import
- Filter by category: Marketing, Sales, DevOps, AI
- Modify and adapt to your needs
Conclusion: Is n8n worth learning?
n8n is redefining what automation means in 2026. With a $2.5 billion valuation, 40,000 GitHub stars, and 70+ native AI nodes, it's clear this isn't just another automation tool.
The learning curve exists, but the reward is huge:
- 80-90% savings vs Zapier on complex workflows
- Total control over your data (self-hosting)
- AI agents that others can't match
- Flexibility to do anything you can imagine
If you're willing to invest a few hours in learning, n8n can transform how you work. And with the free self-hosted option, you have nothing to lose by trying it.
Start with a simple workflow (webhook β processing β notification), and you'll gradually discover the power of having your own automation platform.
Already using n8n or considering migrating from Zapier? The investment in learning is absolutely worth it.



